operates an on-demand home care service platform that provides domestic workers with transparent job information, systematic training, flexible working hours, and high wages.

🔖 Basic Info

• Establishment Date: 2016.03
• CEO: Nathan Do
• Address: Singapore (Headquarters), Vietnam, Thailand, Indonesia, Malaysia
• Website: https://www.btaskee.com/

🙎Team

• (CEO) Nathan Do
  • Major in Computer science and software engineering
  • 15+ years of experience in enterprise software/cloud

💵 Round Target

• Investment Round: Series B
• Funding Period: 2025

🌍Impact

• Vietnam's traditional domestic service industry offers poor working conditions, low job security, and frequent employer contract violations. Most domestic workers—primarily women with children—earn low wages and lack access to training or career advancement opportunities.
• bTaskee improves their income and working conditions by providing flexible work arrangements, job training, and a supportive community.

💼Business Model

• Develop and operate an on-demand platform connecting home service providers(cleaning, laundry, childcare, moving, beauty etc) and customers

🚀Competitiveness

• Since Impact Square’s investment (Jan ’22), ****the number of cleaners employed by bTaskee has grown sixfold (from 500 to 3,000)
• Secured 3rd place in the She Loves Tech competition - A competition that supports women entrepreneurs or startups focusing on women’s issues
• Successfully expanding its service offerings, including care services, while growing operations in Thailand, Indonesia, and Malaysia
• Strengthen service provider engagement through coaching and mentorship programs, community-building initiatives, and an exclusive store for purchasing cleaning supplies
• Enable service providers to track progress, with a performance-based reward system enhancing motivation and retention

🌐 Expansion into global markets

• Current Presence - Started in Vietnam and has successfully expanded into Thailand, Indonesia, and Malaysia.
• Market Exploration
  • Japan & Korea: A promising market under consideration, with potential synergies in senior care services
  • Japan_Engagement with Kuwanomikai, a social welfare corporation:
    • Explored collaboration opportunities combining bTaskee’s workforce and platform with Kuwanomikai’s expertise.
• Next Steps for Global Growth
  • While SEA remains the primary focus due to easier market entry, bTaskee also assesses opportunities in other developed markets.
  • Key priorities include:
    • Strengthening the Tasker training
    • Addressing cost-of-living and mobility challenges
    • Exploring government initiatives in target regions